Téléchargez des livres gratuits pour kindle en ligne Advertising: A Very Short Introduction en français 9780199568925

Advertising: A Very Short Introduction

Advertising: A Very Short Introduction

by Winston Fletcher

Editeur : Oxford University Press, USA
ISBN: 9780199568925
Broché: 144
Télécharger les formats: pdf, ePub, mobi, fb2
Taille du fichier: 4 Mb
Date d'affichage: 2021-07-22
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La description:

John Wanamaker famously observed that "half the money I spend on advertising is wasted; the trouble is, I don't know which half." Indeed, though advertising is pervasive in our society, how it works (if and when it works) is not a question most of us can answer. In this Very Short Introduction, Winston Fletcher, a seasoned advertising veteran with extensive inside knowledge, offers an illuminating look at this billion-dollar business, dispelling some of the myths and misunderstandings surrounding the industry. ...