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Power Pricing: How Managing Price Transforms the Bottom Line

Power Pricing: How Managing Price Transforms the Bottom Line

by Robert J. Doan, Hermann Simon

Editeur : Free Press
ISBN: 9780684834436
Broché: 384
Télécharger les formats: pdf, ePub, mobi, fb2
Taille du fichier: 10 Mb
Date d'affichage: 2020-11-29
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La description:

In today's hypercompetitive global marketplace, a company's pricing policy can make or break the bottom line. Yet a surprising number of firms attempt to increase profits without the aid of a carefully and creatively designed pricing strategy. Now, in this long-awaited book, the world's two leading price experts Robert J. Dolan and Hermann Simon take managers beyond conventional thinking to show how their breakthrough system of "power pricing" will improve the bottom line by an order of magnitude. They destroy ...