Télécharger le livre électronique en français Your Marketing Sucks RTF Mark Stevens 9780609609835 (French Edition)

Your Marketing Sucks

Your Marketing Sucks

by Mark Stevens

Editeur : Crown Publishing Group
ISBN: 9780609609835
Broché: 240
Télécharger les formats: pdf, ePub, mobi, fb2
Taille du fichier: 6 Mb
Date d'affichage: 2020-09-22
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La description:

• Stop throwing thousand-dollar bills out the window and camouflaging spending as marketing—demand that the money spent on marketing bring in more money in return. • Cut through the myths that claim marketing is about advertising, public relations, or direct mail—learn that it is about growing the revenue, profit, and valuation of the business. • Fire your advertising agency if it even thinks about applying for a Clio or other creative award. • Implement the marketing moratorium—stop all marketing until you know how each component of your program justifies itself in dollars and cents.