Téléchargements de manuels scolaires Tilt: Shifting Your Strategy from Products to Customers

Tilt: Shifting Your Strategy from Products to Customers

Tilt: Shifting Your Strategy from Products to Customers

by Niraj Dawar

Editeur : Harvard Business Review Press
ISBN: 9781422187173
Broché: 240
Télécharger les formats: pdf, ePub, mobi, fb2
Taille du fichier: 6 Mb
Date d'affichage: 2021-02-23
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La description:

Shift your strategy downstream. Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again. Products are important, of course. For decades, businesses sought competitive advantage almost exclusively in activities related to new product creation. They won by building bigger factories, by finding cheaper raw materials or labor, or by ...