Téléchargement gratuit de livres audio pour ipod The Routledge Companion to Contemporary Issues in Brand Management Francesca Dall'Olmo Riley 9780415747905

The Routledge Companion to Contemporary Issues in Brand Management

The Routledge Companion to Contemporary Issues in Brand Management

by Francesca Dall'Olmo Riley

Editeur : Taylor & Francis
ISBN: 9780415747905
Broché: 576
Télécharger les formats: pdf, ePub, mobi, fb2
Taille du fichier: 15 Mb
Date d'affichage: 2020-09-28
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La description:

The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers. Original contributions from an international range of established and emerging scholars from Europe, US and Asia, provide a diverse range of insights on different areas of branding, reflecting the state of the art and insights into future challenges. Designed to provide not only a comprehensive overview, but also to stimulate new insights, this will be an essential resource for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising.