Téléchargement électronique de livres électroniques Marketing Calculator: Measuring and Managing Return on Marketing Investment 9780470823958 (Littérature Française)

Marketing Calculator: Measuring and Managing Return on Marketing Investment

Marketing Calculator: Measuring and Managing Return on Marketing Investment

by Guy R. Powell

Editeur : Wiley, John & Sons, Incorporated
ISBN: 9780470823958
Broché: 300
Télécharger les formats: pdf, ePub, mobi, fb2
Taille du fichier: 8 Mb
Date d'affichage: 2020-08-03
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La description:

Marketing calculator Measuring and managing return on marketing investment "If you want to measure and improve your marketing effectiveness, Guy Powell offers the best guidance. His new book shows how you can obtain and analyze data and adjust your marketing mix to optimize your performance. The book's cases richly illustrate that marketing measurement and optimization is possible." -Philip Kotler S.C. Johnson Distinguished Professor of International Marketing Kellogg School of Management, Northwestern University With this book effective marketing becomes a learnable skill with clear rules. Guy Powell provides an ...