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Perfect Pitch: The Art of Selling Ideas and Winning New Business

Perfect Pitch: The Art of Selling Ideas and Winning New Business

by Jon Steel

Editeur : Wiley, John & Sons, Incorporated
ISBN: 9780471789765
Broché: 288
Télécharger les formats: pdf, ePub, mobi, fb2
Taille du fichier: 8 Mb
Date d'affichage: 2020-09-27
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Praise for Perfect Pitch "Good ideas are so frequently undermined by bad presentations that it is almost tragic. Steel not only understands the art of persuasion, he cuts a swath through the bad habits that dominate so much of business communication. This is an absolute must-read for anyone whose success hinges on the ability to get others to act on an idea." —Shelly Lazarus, Chairman and CEO, Ogilvy & Mather Worldwide "If you're in sales—and who isn't these days?—you need this book. Steel is felt by many to be among the finest new business presentation architects in the last twenty years. His book represents pearls...