Téléchargement du livre PDA Fashion Brands: Branding Style from Armani to Zara 9780749464462

Fashion Brands: Branding Style from Armani to Zara

Fashion Brands: Branding Style from Armani to Zara

by Mark Tungate

Editeur : Kogan Page, Ltd.
ISBN: 9780749464462
Broché: 272
Télécharger les formats: pdf, ePub, mobi, fb2
Taille du fichier: 7 Mb
Date d'affichage: 2020-09-30
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La description:

"This new edition of the international best-seller Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. Full of first-hand interviews with key players, it analyses every aspect of fashion from a marketing perspective. With its finger firmly on the fashion pulse, it looks at ethical clothing, the impact of blogging and the rise of celebrity-endorsed products and ranges." Fashion Brands investigates logos, advertising, store design, psychology and the influence of the media. It also reveals how a mere piece of clothing can be transformed into something with mystical allure. ...