Téléchargement de livres japonais Fame and Fortune: How Successful Companies Build Winning Reputations in French

Fame and Fortune: How Successful Companies Build Winning Reputations

Fame and Fortune: How Successful Companies Build Winning Reputations

by Charles J. Fombrun, Cees B. M. Van Riel

Editeur : FT Press
ISBN: 9780137144419
Broché: 304
Télécharger les formats: pdf, ePub, mobi, fb2
Taille du fichier: 8 Mb
Date d'affichage: 2020-08-04
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La description:

Companies with strong reputations are better able to attract customers, investors, and quality employees-and to survive crises that would destroy weaker firms. Fame and Fortune shows how to quantitatively measure your company's reputation, estimate its business value, and systematically enhance it over both the short- and long-term. First, you'll learn how to benchmark your firm's reputation against key rivals in six key areas, ranging from product quality to emotional appeal. Next, you'll discover that the winners...