Téléchargement de livres électroniques gratuits au Royaume-Uni Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches DOC ePub Arthur A. (Asa) Berger in French

Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches

Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches

by Arthur A. (Asa) Berger

Editeur : SAGE Publications
ISBN: 9781483377568
Broché: 440
Télécharger les formats: pdf, ePub, mobi, fb2
Taille du fichier: 11 Mb
Date d'affichage: 2020-08-01
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La description:

Media and Communication Research Methods, Fourth Edition is a concise and practical text designed to give students a step-by-step introduction to conducting media and communication research. Offering real-world insights along with the author’s signature animated style, this text makes the discussion of complex qualitative and quantitative methods easy to comprehend. Packed with detailed examples and practical exercises, the Fourth Edition of this bestselling introductory text includes a new chapter on discourse analysis; expanded discussion of social media, expanded coverage of the research process, and more. Ideal for undergraduate and graduate students conducting research for the first time, this accessible text will help students understand, practice, and master media and communication research.