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D&AD: The Copy Book

D&AD: The Copy Book

by D&AD

Editeur : Taschen America, LLC
ISBN: 9783836528320
Broché: 368
Télécharger les formats: pdf, ePub, mobi, fb2
Taille du fichier: 10 Mb
Date d'affichage: 2020-08-06
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La description:

The superstars and leading professionals in the business of writing ads In 1995, the D&AD published a book on the art of writing for advertising. Though now outdated, the best-selling book remains an important reference work today—a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication, including works from the last 15 years. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals—often agency leaders or owners themselves. The book features a work selection and essays by 48 leading professionals in the world,...