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Marketing, 4th Edition

Marketing, 4th Edition

by Richard L. Sandhusen

Editeur : Barron's Educational Series, Incorporated
ISBN: 9780764139321
Broché: 624
Télécharger les formats: pdf, ePub, mobi, fb2
Taille du fichier: 16 Mb
Date d'affichage: 2020-08-12
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La description:

Professor Richard Sandhusen's brand-new and important fourth edition of Marketing explains how four digital-age systems have merged into one to change marketing and management practice as much in the past five years as in the previous half century. These systems--decision support, relationship marketing, integrated marketing communication, and balanced scorecard--receive detailed analysis in this extensively updated book, which also gives more comprehensive coverage to all aspects of the global marketplace than other currently-available textbooks on the subject. Here is vital information for students soon entering business in today's ever more globally competitive world. Marketing ...