Pdf ebook search télécharger Marketing Communications: Offline and Online Integration, Engagement and Analytics 9780749473402 P. R. Smith, Ze Zook (Littérature Française) iBook DOC

Marketing Communications: Offline and Online Integration, Engagement and Analytics

Marketing Communications: Offline and Online Integration, Engagement and Analytics

by P. R. Smith, Ze Zook

Editeur : Kogan Page, Ltd
ISBN: 9780749473402
Broché: 586
Télécharger les formats: pdf, ePub, mobi, fb2
Taille du fichier: 15 Mb
Date d'affichage: 2020-09-18
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La description:

Presenting modern marketing communication theories and tools in an accessible and jargon-free way, this new sixth edition of Marketing Communications, has been updated to specifically focus on integrating online and offline techniques with a social media approach.  All the chapters include new mini-case studies and real-life examples to reflect the many digital developments which have occurred since the fifth edition's publication in 2011.