Mobi livres à téléchargement gratuit The Culting of Brands (Littérature Française) RTF

The Culting of Brands

The Culting of Brands

by Douglas Atkin, Douglas Atkins, Tyler Gregory Hicks

Editeur : Penguin Group (USA) Incorporated
ISBN: 9781591840961
Broché: 256
Télécharger les formats: pdf, ePub, mobi, fb2
Taille du fichier: 7 Mb
Date d'affichage: 2020-05-23
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La description:

At first glance, companies like Apple and Nike have little in common with organizations like the Hell’s Angels and the Unification Church. But in reality, they all fulfill the main definition of a cult: They attract people who see themselves as different from the masses in some fundamental way. Contrary to stereotypes, most cult members aren’t emotionally unstable—they’re just normal folks searching for a sense of belonging. Marketing expert Douglas Atkin has spent years researching both full-blown cults and companies that use cult-branding techniques.He interviewed countless cult members to find out what makes them tick. And he explains exactly how ...