Livres audio téléchargements gratuits Hospitality Marketing and Consumer Behavior: Creating Memorable Experiences 9781771883788 RTF

Hospitality Marketing and Consumer Behavior: Creating Memorable Experiences

Hospitality Marketing and Consumer Behavior: Creating Memorable Experiences

by Vinnie Jauhari

Editeur : Apple Academic Press
ISBN: 9781771883788
Broché: 325
Télécharger les formats: pdf, ePub, mobi, fb2
Taille du fichier: 9 Mb
Date d'affichage: 2020-08-04
TÉLÉCHARGER

La description:

Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book, Hospitality Marketing and Consumer Behavior: Creating Memorable Experiences, looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism. The dynamics of emerging economies has been captured, and some lessons have been drawn from best practices across the globe.