Livres audio gratuits à télécharger en mp3 Content Strategy: Connecting the Dots between Business, Brand, and Benefits

Content Strategy: Connecting the Dots between Business, Brand, and Benefits

Content Strategy: Connecting the Dots between Business, Brand, and Benefits

by Rahel Anne Bailie, Noz Urbina

Editeur : XML Press
ISBN: 9781937434168
Broché: 306
Télécharger les formats: pdf, ePub, mobi, fb2
Taille du fichier: 8 Mb
Date d'affichage: 2020-09-20
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La description:

If you've been asked to get funding for a content strategy initiative and need to build a compelling case, if you've been approached by your staff to implement a content strategy and want to know the business benefits, or if you've been asked to sponsor a content strategy project and don't know what one is, this book is for you. Rahel Anne Bailie and Noz Urbina come from distinctly different backgrounds, but share a deep understanding of how to help your organization build a ...