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The Ultimate Question 2.0 (Revised and Expanded Edition): How Net Promoter Companies Thrive in a Customer-Driven World

The Ultimate Question 2.0 (Revised and Expanded Edition): How Net Promoter Companies Thrive in a Customer-Driven World

by Fred Reichheld

Editeur : Harvard Business Press
ISBN: 9781422173350
Télécharger les formats: pdf, ePub, mobi, fb2
Taille du fichier: 2 Mb
Date d'affichage: 2020-09-18
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&#147;This year, Reichheld, who is a fellow at Bain & Company as well as the founder of its loyalty practice, and Rob Markey, head of the company's global strategy and marketing practice, published <I>The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World</I>, an updated and expanded version of <I>The Ultimate Question</I>. The original lit the spark for the Net Promoter fire in 2006.&#8221; &#151; <I>CRM</I> magazine<BR><BR>&#147;wonderful new book&#8221; &#150; FORBES.com<BR><BR>&#147;A variety of companies have started using this: Charles Schwab, Apple, Progressive, Virgin Media, and more. Check out the book and see how to use it for your company.&#8221; &#150; 800 CEO READ<BR> <B>Fred Reichheld</B> is a Fellow at Bain & Company. He is the bestselling author of <I>The Loyalty Effect</I>, published by Harvard Business Review Press, as well as numerous articles published in Harvard Business Review. <B>Rob Markey</B> is a partner and director in Bain & Company&#8217;s New York office and head of the firm&#8217;s global Customer Strategy and Marketing practice. <br>