It series books téléchargement gratuit pdf Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing iBook PDF RTF Lee Odden

Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing

Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing

by Lee Odden

Editeur : Wiley, John & Sons, Incorporated
ISBN: 9781118167779
Broché: 243
Télécharger les formats: pdf, ePub, mobi, fb2
Taille du fichier: 7 Mb
Date d'affichage: 2020-11-24
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Praise for OPTIMIZE "Blending the gears and guts of search with the passion and artistry of content is a brilliant move. If I were lazy, I could cheat and use Lee Odden's book as my road map for this coming year's business." —CHRIS BROGAN, President, Human Business Works, and New York Times bestselling coauthor of Trust Agents "Content, search, and social are like the Three Musketeers of Marketing. Optimize shows you how—in very specific, measurable ways—you can put them to work for your business." —ANN HANDLEY, Chief Content Officer, MarketingProfs, and coauthor of Content Rules "Optimize is a manifesto for how to think about your business and your life in today's always on, always sharing world we live in, as well as a guide for putting practical social media and content marketing advice into action." —JOHN JANTSCH, author of Duct Tape Marketing and The Referral Engine "Lee Odden has unparalleled insights that teach professionals not just the 'why' of a holistic digital approach, but actually 'how' to maximize the ROI and engagement value of their SEO, content, and social media campaigns. His deep expertise and the practical, easy-to-understand steps included in Optimize make it a must-read!" —MELANIE MITCHELL, SVP, Search Marketing Strategy, Digitas "Content marketing has been a hot subject recently, but what good is your content if no one can find it? Odden takes a methodical and thorough approach to this important aspect of content marketing. Whether you're from an agency or a brand, you hold in your hands the playbook you'll need to run an effective program." —SCOTT MONTY, Global Digital & Multimedia Communications Manager, Ford Motor Company "Lee Odden understands better than just about anyone that content, social media, and SEO are all part of one continuum when it comes to effective online marketing. Now with Optimize, he spells it all out for you, clear as a bell. Read this book before your competition does." —BRIAN CLARK, founder and CEO, Copyblogger Media