Ebooks téléchargés ordinateur Product Placement in Hollywood Films: A History

Product Placement in Hollywood Films: A History

Product Placement in Hollywood Films: A History

by Kerry Segrave

Editeur : McFarland & Company, Incorporated Publishers
ISBN: 9780786419043
Broché: 250
Télécharger les formats: pdf, ePub, mobi, fb2
Taille du fichier: 7 Mb
Date d'affichage: 2020-08-01
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La description:

This is the history of advertising in motion pictures from the slide ads of the 1890s to the common practice of product placement in the present. Initially, product placement was seen as a somewhat sleazy practice and also faced opposition from the film industry itself; it has grown dramatically in the past 25 years. From Maillard's Chocolates advertising with a shot of Cardinal Richelieu enjoying a hot cup of cocoa in 1895, to product placements in 2002's Minority Report, for which advertisers were rumored to have paid $25 million, this book explores the developing union of corporate America and Hollywood. This work addresses such topics as ...