eBooks nouvelle version Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information

Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information

Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information

by Itamar Simonson, Emanuel Rosen

Editeur : HarperCollins Publishers
ISBN: 9780062215673
Broché: 256
Télécharger les formats: pdf, ePub, mobi, fb2
Taille du fichier: 7 Mb
Date d'affichage: 2020-06-02
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La description:

Going against conventional wisdom, Absolute Value reveals what really influences customers today and offers a new framework—the Influence Mix—for thinking about consumer decision making, which should help managers develop more effective marketing strategies. How people buy things has changed profoundly—yet the fundamental thinking about consumer decision making and marketing has not. Most marketers still believe that they can shape consumers' perceptions and drive their ...