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Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business

Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business

by Jeff Howe

Editeur : Crown Publishing Group
ISBN: 9780307396211
Broché: 336
Télécharger les formats: pdf, ePub, mobi, fb2
Taille du fichier: 9 Mb
Date d'affichage: 2020-08-10
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La description:

Why does Procter & Gamble repeatedly call on enthusiastic amateurs to solve scientific and technical challenges? How can companies as diverse as iStockphoto and Threadless employ just a handful of people, yet generate millions of dollars in revenue every year? "Crowdsourcing" is how the power of the many can be leveraged to accomplish feats that were once the responsibility of a specialized few. Jeff Howe reveals that the crowd is more than wise–it’s talented, creative, and stunningly productive. It’s also a ...